Senior Marketing Manager

Senior Marketing Manager – International Exhibitions

Central London (Office-Based)

Competitive basic DOE + Performance Bonus

Are you an experienced events marketing professional looking for the opportunity to take ownership of marketing across an expanding international event portfolio while directly influencing commercial growth?

Ark is partnering with a fast-growing B2B events business that has established itself as a market leader within the logistics, supply chain and technology sectors. With a successful UK portfolio and ambitious international expansion plans across North America, Asia, the Middle East and Europe, this is an exciting opportunity to join the business during a significant period of growth.

This is far more than a traditional events marketing role. You’ll take ownership of commercially driven campaigns that deliver visitor growth, maximise exhibitor ROI and contribute directly to the success of multiple international exhibitions.

The Role

This is a strategic, hands-on marketing position where you’ll lead the planning and delivery of integrated campaigns across an international exhibition portfolio.

Key responsibilities include:

• Developing and delivering integrated marketing strategies across multiple international exhibitions.
• Driving visitor acquisition through email, digital, social media, content, partnerships and paid marketing campaigns.
• Building highly targeted campaigns that attract senior decision-makers and qualified industry audiences.
• Maximising exhibitor engagement and supporting retention through commercially focused marketing initiatives.
• Growing and segmenting marketing databases across international markets while building relationships with key industry partners and associations.
• Monitoring campaign performance, analysing marketing data and optimising activity to maximise ROI.
• Managing multiple campaigns simultaneously, ensuring delivery on time and within budget.
• Leadership of junior marketing team members, monitoring performance, providing ongoing support and guidance, including 121s, identifying and improving skill gaps.
• Post-event performance analysis, delving into the data to enhance the campaign strategy and drive growth for future events

About You

We’re looking for an experienced B2B events marketer who combines strategic thinking with a hands-on approach and enjoys working within a fast-paced, commercially driven environment.

You’ll likely bring:

• Proven marketing experience within exhibitions, conferences or large-scale B2B events
• A strong track record of delivering visitor acquisition and audience growth campaigns
• Experience creating and executing multi-channel marketing campaigns from strategy through to delivery.
• Strong knowledge of CRM systems, email marketing platforms, CMS and analytics tools.
• Excellent copywriting, communication and stakeholder management skills.
• Experience analysing campaign performance and using data to drive continuous improvement.
• Previous experience mentoring or managing junior marketing professionals
• A commercial mindset with the ability to balance creativity alongside measurable business outcomes.
• International marketing experience or exposure to launching new events would be highly advantageous

This opportunity would particularly suit someone who enjoys taking ownership, thrives in a fast-moving environment and wants to play a key role in the continued international growth of a market-leading events business.

What’s On Offer

• Competitive basic salary depending on experience (7-10 years of marketing experience, with at least 5 in events ideally)

• Performance bonus c£10k

• Private medical insurance

• Pension scheme

• Paid birthday leave and additional Christmas leave

• International travel opportunities

• Ongoing professional development and career progression

• The opportunity to shape the marketing strategy behind an expanding international exhibition portfolio with genuine influence over future growth

If you’re an ambitious senior events marketing professional looking for a role where you can make a measurable commercial impact while supporting the international growth of a leading events business, we would love to hear from you!

Apply now!